Privacy policy

Last updated: 3rd of July, 2026

This Privacy Policy explains how personal data is collected, used, and protected when you visit this website or subscribe to email communications.

1. Controller

This website is operated by:

Amber Priem
Ghent, Belgium
Email: amber@amberpriem.com

For the purposes of the General Data Protection Regulation (GDPR), I act as the “data controller” for your personal data.

2. Personal data collected

I only collect personal data that you voluntarily provide. This includes:

  • Email address (required for newsletter subscription)

  • Optional information you may provide (e.g. name, if requested in the subscription form)

No additional personal data is collected unless explicitly stated.

3. Purpose of processing

Your personal data is processed solely for the following purposes:

  • Sending email updates, including blog posts

  • Sharing updates about new projects, research, or ventures

  • Communicating information related to my work and content

Your data will never be sold, rented, or used for unrelated advertising purposes.

4. Legal basis for processing

Processing of your personal data is based on:

  • Consent (Article 6(1)(a) GDPR): You explicitly consent to receive emails when subscribing.

You may withdraw your consent at any time (see Section 8).

5. Data storage and retention

Your personal data is stored only for as long as necessary to fulfill the purposes outlined above.

  • If you remain subscribed, your data will be retained.

  • If you unsubscribe, your data will be deleted or anonymized within a reasonable timeframe, unless legal obligations require retention.

6. Data processors and third parties

I may use third-party service providers to manage email communications (e.g. email marketing platforms such as Mailchimp, ConvertKit, Substack, or similar services).

These providers act as data processors under GDPR and only process your data on my behalf and in accordance with applicable data protection laws.

I ensure that any such provider offers appropriate safeguards for data protection.

Your data is not shared with third parties for their own marketing purposes.

7. International data transfers

If a third-party email provider processes data outside the European Economic Area (EEA), such transfers will only take place where appropriate safeguards are in place (such as Standard Contractual Clauses approved by the European Commission).

8. Your rights under GDPR

You have the following rights regarding your personal data:

  • Right of access (Article 15 GDPR)

  • Right to rectification (Article 16 GDPR)

  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)

  • Right to restriction of processing (Article 18 GDPR)

  • Right to data portability (Article 20 GDPR)

  • Right to object to processing (Article 21 GDPR)

  • Right to withdraw consent at any time (Article 7(3) GDPR)

To exercise these rights, contact: amber@amberpriem.com

You also have the right to lodge a complaint with the Belgian Data Protection Authority:
https://www.dataprotectionauthority.be/

9. Cookies and tracking

This website does not use cookies for tracking or behavioural profiling unless explicitly stated elsewhere.

If analytics tools are added in the future (e.g. privacy-friendly analytics), this policy will be updated accordingly.

10. Data security

Appropriate technical and organisational measures are taken to protect your personal data against unauthorised access, loss, misuse, or disclosure.

11. Changes to this policy

This Privacy Policy may be updated from time to time. The most recent version will always be available on this page, with the “Last updated” date clearly indicated.