Why do you keep scrolling? The Psychology behind Social Media
Social media addiction, social media design features Amber Priem Social media addiction, social media design features Amber Priem

Why do you keep scrolling? The Psychology behind Social Media

You intend to open Instagram for “just a second”, and suddenly, you’ve fallen headfirst into 45 minutes of doomscrolling. I’m sure I’m not the only one who deals with this daily. However, I don’t believe, and neither does science, that this is on us, social media users.

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